I love viewing magazines on my iPad. Having the ability to have all of them in one spot and not in a pile in the corner of your house is a great thing. The problems with the success of magazines on iPad have been the following:
1) The software to view the magazines isn't standardized and generally is really bad code.
2) Navigation isn't uniform between magazine brands.
3) It is difficult to find a magazine in the App Store. This needs to be centralized further. ( I read IOS 5 may help with this.)
4) I don't want sound and video in my magazine.
5) Pricing is odd. Some give free samples before you buy, other allow single magazine purchases, others require a full year subscription before I can see any content.
6) There isn't any easy way to archive an old magazine.
Here is a video I did on it: http://youtu.be/UguAtDjk8q4
http://youtu.be/UguAtDjk8q4
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